Asking questions is a key activity in user research. This can, e.g., take place in “stand alone” form of an online survey or in combination with other approaches, such as an interview before conducting a usability test. A well-crafted inquiry can provide valuable clues for creating user-friendly solutions.
Sometimes, asking questions is regarded as an “easy” approach because it seemingly does not take much effort for preparation and does not eat up many resources. In the worst case, this impression can result in inquiries of low quality, which, in turn, provide low quality data.
The following article provides some hints on how to create inquiries that are beneficial for UX design projects.